Haha, not really. Is it still a selfless thing if you do it for selfish reasons? Somehow things just turn out better if there's someone specific I'm making them for and I get more enjoyment out of it, so it's more about me than the person I'm giving it to. A bit of both, maybe. Selfish selflessness?
And I track the "lokean" tumblr tag for exactly that reason (which is probably even worse because dear lord that tag and the shit some people say), so nobody's perfect...